Head of Marketing

Marketing Director

Location: Remote (United States)
Employment Type: Full-Time

About FirstIgnite
FirstIgnite builds AI solutions for higher education, empowering universities to connect with industry for research partnerships, student hiring, and philanthropic opportunities. We work with over 100 universities worldwide and are rapidly expanding our product portfolio, including our new Direct-to-Student and Direct-to-Faculty platforms.

Position Overview
We’re seeking a dynamic, results-driven Marketing Director to lead all marketing efforts at FirstIgnite. This role will own our brand presence, multi-channel marketing strategy, and demand generation for both existing and upcoming products. The ideal candidate is an experienced marketing leader who thrives in high-growth SaaS environments, can execute quickly, and has a proven track record in driving measurable results through digital and event marketing.

Key Responsibilities

• Marketing Strategy & Leadership
  • Develop and execute an integrated marketing strategy across digital, events, and partner channels.
  • Build campaigns to support the launch of Direct-to-Student and Direct-to-Faculty products.
  • Align marketing goals with company growth targets, collaborating closely with sales, product, and leadership.
• Website & SEO
  • Manage and optimize the FirstIgnite website for conversion and brand storytelling.
  • Own SEO strategy to increase organic visibility and inbound lead generation.
• Demand Generation & Campaigns
  • Oversee multi-channel campaigns including email, LinkedIn, paid search, content marketing, and webinars.
  • Develop marketing funnels that nurture prospects from awareness through to customer acquisition.
• Events & Webinars
  • Plan and execute FirstIgnite-hosted webinars for product education and lead generation.
  • Manage conference participation, including booth design, speaking engagements, and post-event follow-up strategies.
• Content & Brand
  • Lead creation of high-quality marketing assets (case studies, whitepapers, videos, presentations).
  • Ensure consistent messaging and branding across all channels and materials.

Qualifications

• 7+ years of marketing experience, with at least 3 years in a leadership role in SaaS or B2B technology.
• Proven track record of launching products and building go-to-market campaigns.
• Deep understanding of SEO, website optimization, and marketing analytics.
• Experience managing webinars, conferences, and large-scale multi-channel marketing campaigns.
• Strong leadership, communication, and project management skills.
• Ability to work in a fast-paced, entrepreneurial environment and pivot quickly.

Why Join FirstIgnite?

• Help shape the future of AI in higher education.
• Work with a collaborative, high-performing team.
• Opportunity to lead marketing strategy for multiple product launches in a high-growth company.